Camcut is growing and expanding its expertise – technical trade in transition
Technical trade is undergoing a transformation. Simply ensuring product availability or competing solely on price is no longer enough; today, machine shops expect their partners to have a deep understanding of production, processes, and digitalization. Camcut Group has built its operating model on this shift and continues to grow—expanding staff, representations, and service offerings.
With this growth, Camcut has stepped onto the international stage. The establishment of the Camcut Group in 2025 and expansion into Sweden mark a new chapter for the company. The newly founded Camcut AB brings Camcut’s service concept and operational model to the largest machine shop market in the Nordics. The aim is to scale the expertise and specialist services developed in Finland and to strengthen cooperation with international principals.
Camcut’s operational model is rooted in the integration of technical sales, expert services, and training into a unified whole. The company doesn’t focus solely on delivering individual products; its goal is to enhance customers’ productivity and process reliability with concrete solutions—from software and tools to processes and methodologies.
Organizational Changes and Team Reinforcement to Support Growth
As the company grows, Camcut’s Finnish team has strengthened its expertise with new additions to its staff. To further support this growth, long-time employee Salla Pesonen has been appointed as Camcut’s new Administrative Manager. This appointment strengthens the company’s management structure and supports controlled growth as operations expand internationally.
In early February 2026, Kimmo Keränen joined Camcut as a technical sales representative. With over 20 years of experience in subcontracting machining and Mastercam programming, Keränen’s diverse career includes roles spanning from hands-on machining to process planning and working at the intersection of production management and administration. This broad experience gives him a comprehensive perspective on daily production, planning, and decision making.
Northern Finland
Based in Kainuu, Keränen is responsible at Camcut for not only tool and product sales but also Mastercam support services and customer accounts across a wide area of Northern Finland, from Upper Savo through Northern Ostrobothnia all the way to Lapland. This regional presence aligns with Camcut’s mission to provide customers with local, accessible, and expert service—where technical sales and practical production support go hand in hand.
Outside his professional expertise, Keränen enjoys a range of endurance sports, such as skiing, trail running, and mountain biking. Depending on the season, his hobbies also include ice skating and snowmobiling. His active lifestyle and strong hands-on machining background complement his customer-focused, solution-oriented approach to work. With Keränen’s addition, Camcut’s expert team grows even stronger—enabling Camcut to serve customers throughout Finland with a five-person team.
Expertise for New Digital Solutions
Digitalization has long been at the heart of Camcut’s operations. The company’s free mobile app has been downloaded nearly 200,000 times worldwide, and its modern online store gives customers up-to-date pricing and a wide selection of products. Digital channels, however, don’t replace expert services—they support them, making expertise accessible to customers from anywhere, at any time.
During spring 2026, Camcut will launch a new, even more advanced online store platform. The upgrade will, in the future, make it possible to use AI-based solutions aimed at making it easier to find the right products, choose optimal solutions, and improve the entire online shopping experience. At the same time, significantly more support materials will be added to the site, so customers can access practical information about products and software directly online.
The latest steps in Camcut’s digital development include two new partners. The AI-based up2parts system automates quotation calculations, process planning, and CAM programming, all based on each shop’s own production data. In February, Camcut’s team took part in training in Kuopio, where up2parts GmbH’s CEO Marco Bauer provided training on the use and principles of up2parts.
up2parts represents a new way of thinking, where a company’s own expertise and historical data form the core of a learning system. As a new representation, up2parts completes Camcut’s concept by bringing an AI-based solution into a whole where digital tools, expert services, and practical production development all support each other.
Camcut’s renewed and strengthened team at up2parts training in Kuopio, February. In the picture, from left to right: Salla Pesonen, Mikko Vepsäläinen, Janne Pesonen, Kimmo Keränen, and Sampsa Hirvineva; in the background, Marco Bauer (up2parts GmbH). Photo: Tero Lähdesmäki
The other new Camcut partner is Toolhive, which brings cloud-based tool data management into the daily routine of machine shops. Toolhive centralizes all tool-related data in one system and integrates it directly with CAM programming and production. The solution enables digital assembly of tool setups and ensures that data used in programming matches the real physical tools used in production. Toolhive can also be integrated with tool vending machines, so digital tool data and physical inventory management communicate seamlessly, improving data accuracy and reducing manual work.
The Konepaja Trade Fair Brings Together Camcut’s Full Offering
Camcut will participate in the Konepaja Trade Fair at the Tampere Exhibition and Sports Center from March 17–19, 2026. The company’s booth, A722, will serve as a meeting point showcasing Camcut’s expanded representation portfolio, strengthened expert team, and evolving service concept to support machine shop production.
On display at the booth: the latest cutting tool innovations from Walter Tools and the Walter Toolstation TX750 tool vending machine, which enables efficient and controlled tool management, storage, and replenishment as part of a streamlined production chain. The booth will also feature SAV’s magnetic workholding solutions, Kemmler Präzisionswerkzeugen toolholders, 5th Axis workholding solutions, and M.T. S.r.l. lathe tool holders.
Camcut’s booth will also naturally feature digital solutions: the new Mastercam 2026 R2 version and the latest solutions from Camcut’s partners up2parts and Toolhive. Representatives from these solutions will be present to demonstrate how tool management can be seamlessly integrated into daily machine shop operations—from quotation calculations and process planning to tool management, warehouse automation, and automated CAM programming.
To explore the new solutions in depth, you can book a presentation slot at the fair in advance. If you can’t attend the Konepaja Fair, please contact us to arrange a separate presentation—either on site or remotely.
During the trade fair, up2parts GmbH CEO Marco Bauer and Camcut Group CEO Mikko Vepsäläinen will discuss the use of self-learning AI in quoting, process planning, and CAM programming in machine shops, live on the main stage on Wednesday, March 18, at 12:00 pm.
